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E-Myth Mastery

Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for entrepreneurial success. The key messages here are similar to those of his previous books (The E-Myth Revisited, etc.): that “knowing how to do the work of a business has nothing to do with building a business that works”; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too, all sound and practical practices. Gerber’s volume provides a wealth of practical guidelines, charts, forms (available online) and instructions on how to run, improve and manage a business of any size. And, by the end, readers will feel as though they’ve been given a full course of one-on-one coaching sessions with Gerber. This is a book with a business plan that anyone could implement…and should want to.